Will Western cosmetics brands benefit from herbal personal care products?

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Will Western cosmetics brands benefit from herbal personal care products?

Source:│DateTime:2021-02-05

In recent years, Western cosmetics brands have also developed more products using Chinese herbal medicines. LVMH's cosmetics brand Chaling is growing at twice the rate every year.

Personal care products with herbal ingredients

According to market data, compared with 2017, the sales of personal care products in China in 2018 increased by 13.2%. The contribution of herbal personal care products is great. As young consumers pay more attention to ingredients and quality, herbal cosmetics will have broad market potential.

The results show that in China, people prefer cosmetics containing special and precious herbal ingredients, such as ginseng extract, rhodiola rosea extract, and ganoderma lucidum extract. Cosmetic brands such as Suwashoo and Cléde Peau Beauté use herbal ingredients such as ginseng. Ginseng extract. The market demand for these brands in China is quite good.

In addition to some Japanese and Korean brands, a Western brand of Procter & Gamble is also developing ginseng extract and green tea extract products to gain market share in China and meet the needs of middle-class consumers.

Adhering to the concept of nature and health, those brands that use herbal ingredients have attracted not only the attention of Chinese customers, but also the attention of global customers. Can this open a new era for cosmetics? We can wait and see.